About Kelly, Raleigh Content Creator

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About Kelly

Raleigh born, Triangle obsessed, and the creator behind The Raleigh Local

I’m Kelly, a Raleigh native and content creator. I help Triangle businesses reach the people who actually live here, through an audience I’ve spent years building one honest recommendation at a time.

Kelly, Raleigh content creator and founder of The Raleigh Local

My story

It started with wanting to show off my hometown

I grew up in Raleigh, and I’ve watched the Triangle change and grow my whole life. In 2020, when local businesses were fighting to stay open, I started an Instagram account to spotlight what they were doing and give people a reason to show up for them.

That account became The Raleigh Local: a hyperlocal guide to what’s new, what’s happening and where to go across Raleigh, Durham, Cary, Apex, Chapel Hill, Fuquay-Varina and the towns in between. Today it includes Instagram, TikTok, a blog and a weekly newsletter that locals use to plan their week.

Kelly Cain Creative is the studio behind it all. It’s where I partner with businesses, marketers and PR teams who want to reach Triangle locals in a way that feels real, not like another ad.

About Kelly: how I work

  • I only share what I’d recommend to a friend. I visit, I try it, and I tell my audience what I actually think. That honesty is why they listen.
  • Local first. My audience is people who live here and can visit you this weekend, not followers scattered across the country.
  • Simple and clear. Every partnership starts with a short proposal: exact deliverables, timing and price, before anything is booked.
37K+
Instagram followers on The Raleigh Local
1,600+
Weekly newsletter subscribers
50%+
Newsletter open rate
2020
Spotlighting Triangle businesses since

Who I work with

Brands, businesses and causes I’ve partnered with

From local favorites like Captain Cookie and What’s Barking to advocacy work with Public Schools First NC and Underwire NC, I partner with people who care about the Triangle.

Ways we can work together

Let’s talk about your business

Grab a quick call or send the details, and I’ll reply with ideas and pricing within two business days.