kelly caincreative
Raleigh influencer marketing
Raleigh influencer marketing that feels like a friend’s recommendation
Raleigh influencer marketing works best when the audience trusts the person talking. I’m Kelly, a Raleigh native and the creator behind The Raleigh Local. When I share a business, I’ve been there, tried it, and I tell my audience what I actually think. That’s why locals listen.
If you want more Triangle residents walking through your door, a sponsored feature on The Raleigh Local puts you in front of people who live here and are looking for their next favorite spot.
What’s included
Raleigh influencer marketing options for local businesses
Instagram post or Reel
A dedicated feature about your business, shot on location and shared to Stories so it reaches both followers and new eyes.
Newsletter feature
A spot in the weekly email locals open to plan their week, written in my voice and linked wherever you want traffic.
Instagram + newsletter bundle
The most popular option: a dedicated post plus a newsletter feature, so you get reach and clicks from one booking.
Content you can reuse
Ask about usage rights so you can repost the photos and video on your own channels and ads.
Why it works
Local reach beats big numbers
A national influencer with a million followers might reach a handful of people in Raleigh. My audience is the Triangle: people in Raleigh, Durham, Cary, Apex, Fuquay-Varina and the towns around them who can actually visit you this weekend.
I started The Raleigh Local in 2020 to spotlight what local businesses were doing. Every partnership is still a real feature. I visit, I try it, and I share what I found, which is why the content gets saved, shared and acted on.
Partners like Captain Cookie and What’s Barking have worked with me to reach that audience.
How it works
Simple on purpose
Tell me about your business
Book a call or send an inquiry with what you do, what you want more of, and any dates that matter.
Get a short proposal
I’ll send exact deliverables, timing and price. No surprises.
I visit and create
I come in, shoot the content and share it with my audience, then send you a recap of how it performed.
Pricing
Starting points
Every partnership gets a short proposal with exact deliverables before anything is booked.
Most popular
Instagram + newsletter feature: a dedicated post or Reel, shared to Stories, plus a newsletter feature.
Newsletter
A sponsored placement in one weekly send, clearly labeled and linked.
Custom campaign
Multi-post launches and seasonal pushes built around your goals.
FAQ
Questions about influencer marketing in Raleigh
How much does influencer marketing cost in Raleigh?
With me, features start at $75 for a newsletter placement and $200 for an Instagram plus newsletter bundle. Custom campaigns start at $500. You always get a written proposal first.
Who will see my feature?
The Raleigh Local reaches 37K+ Instagram followers and 1,600+ newsletter subscribers, most of them living in Raleigh and the surrounding Triangle towns.
Do you only post about businesses you like?
Yes. I visit and try everything I feature. If it is not a fit for my audience, I will tell you before we book anything.
Can I reuse the content on my own channels?
Yes, usage rights can be added to any package so you can repost the content or use it in ads.
Ready to reach the Triangle?
Grab a quick call or send the details, and I’ll reply with ideas and pricing within two business days.
Also see: Social media management · Event and launch coverage
