If you are ready to start your social media strategy for your business – here are a few things you will want to consider:
- Who am I trying to reach with my content? ie who is your Ideal Customer? don’t know who your Ideal Customer is? Check out this post.
- Which platforms are they on?
- Where do they spend the most time online?
- Do they read blogs? Do they listen to podcasts? Are they on Pinterest?
- What value can I deliver to them through social media?
- What is my product/service I am trying to sell? Is the value I’m delivering directly related to my offer?
- How can I sell it to them effectively online? What are best practices for this particular industry?