Local marketing insights
Local marketing insights for Triangle businesses
What I’ve learned growing The Raleigh Local and partnering with Triangle businesses: what locals click, what creator partnerships cost, and how to make your next launch land.
- Raleigh Grand Opening Promotion: A 30-Day Launch Playbook for PR Teams
A 30-day Raleigh grand opening promotion playbook for PR teams: what to line up, when to post, and how a local creator helps fill the room. - Influencer Marketing vs Traditional Advertising: Why Creators Are the New Local Media
Influencer marketing vs traditional advertising: why TV, radio and mailers miss locals, and how creator content gets shared thousands of times. - Influencer Marketing Cost in Raleigh: What You Pay and What You Get
What influencer marketing costs in Raleigh, from $45 Stories to $500 campaigns, and what you should get for your money. Real local numbers inside.