If you are ready to start your social media strategy for your business – here are a few things you will want to consider: 

  1. Who am I trying to reach with my content? ie who is your Ideal Customer? don’t know who your Ideal Customer is? Check out this post.
  2. Which platforms are they on? 
  3. Where do they spend the most time online? 
  4. Do they read blogs? Do they listen to podcasts? Are they on Pinterest? 
  5. What value can I deliver to them through social media? 
  6. What is my product/service I am trying to sell? Is the value I’m delivering directly related to my offer?
  7. How can I sell it to them effectively online? What are best practices for this particular industry?